Food and beverage elements, as well as retail opportunities, will round out the engaging experience. Close to 3,000 moving images of Van Gogh’s paintings will be set to an evocative classical music score, transporting guests into the fascinating world of Van Gogh. The inaugural experience in THE LUME will spotlight the breathtaking paintings of Vincent van Gogh (Dutch, 1853-1890). This type of cutting-edge experience is designed to invite new and more diverse audiences to experience art in a more casual and family-friendly way. The projections featured in THE LUME will be displayed from floor to ceiling in spacious galleries that move far beyond the static nature of traditional art exhibitions. THE LUME Indianapolis, which is made possible through generous funding from Lilly Endowment Inc., will be a must-see cultural attraction featuring almost 150 state-of-the-art high definition projectors that can transform two-dimensional paintings into a three-dimensional world that guests can explore through all their senses.
This extraordinary multi-sensory experience is being created by Australian-based Grande Experiences, and will occupy the museum’s entire fourth floor with nearly 30,000 square feet of immersive, digital art, marking it the largest continuous exhibition space in Newfields’ 138-year history.
At least that’s a step in the right direction.The Indianapolis Museum of Art at Newfields invites guests from near and far to step into a digital world of art when THE LUME Indianapolis debuts. In the end, Lume might still be contributing to the very same industry it’s trying to demonize - you probably don’t need to shell out $15 for butt deodorant if you’ve got access to a shower and soap-but at least it won’t make you feel there’s a five-alarm fire happening inside your vagina.
LUME DEFINITION CRACK
One satisfied customer explains that she uses it “between the crack of her butt,” and another says it’s simply been “life-changing.” I mean, I definitely believe them, but I’m assuming most of us have a pretty different definition of “life-changing.” I’m not sure if that’s as reassuring as the company thinks it is - they’re basically telling women we all have swamp ass, and we’re supposed to be relieved? Although, I suppose if the alternative is scorching our sensitive bits with douches and “feminine washes,” dabbing on some of Lume’s deodorant does seem more sensible.Īpparently, you’re supposed to really get right up in there with Lume (though again, it bears repeating that you do need to put any hygiene product inside your vagina, ever). Instead, it’s largely due to bacteria on your skin, much of which comes from the butt. Lume explains that vaginal odor isn’t your poor, misunderstood vagina’s fault. “You’re a girl, and you’re living.” Her advice: “Try this douche!” (which I’m pretty sure was also a rejected slogan for Tinder). If only they had focused their talents on developing like, “ball wash”, the world might have been a very different place by now.Īnother dramatized ad portrays a young girl asking her mother how she could possibly still have “intimate odor” (great band name, by the way) despite showering every day. A lot of vaginas apparently got singed because some Don Draper types once tricked us into thinking that “feminine hygiene” is a separate concern from just regular old hygiene. “The burning means it’s working!” I honestly can’t think of a more terrifying string of sentences than those two, and it’s kind of mind-blowing to think that several generations of women actually fell for stuff like this. “Douse your vaginal tissue with this concentrated germicide,” one ad intones. The already absurd ads become even more so when you hear them out loud. The super funny video takes copy from actual f eminine product print ads from decades past and dramatizes them. Lume aims to “vindicate the vagina” with hilarious send-up of feminine hygiene ads over the yearsĪ hilarious new ad from Lume offers a VSA (that’s a vagina service announcement): what we’ve all been brainwashed into thinking of as horrifyingly embarrassing “ feminine odor” is a perfectly natural occurrence, and please, for the love of all that is holy, stop putting things inside your vagina to try and get rid of it.
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